CUBANET ... CUBANEWS

November 21, 2000



Grain of hope

Rep. Tom Delay says trade with Cuba will perpetuate tyranny there. Others say he has a personal grudge against the country.

By Barry Shlachter. Star-Telegram Staff Writer. Monday, Nov. 20, 2000.

KATY -- Rice farmer Raymond Franz has had to contend with a bone-dry growing season this year and a harvest that has been almost too wet.

Now he counts an enduring Cold War relic among his list of business concerns: restrictions on food exports to Cuba.

Recent congressional action opened the tantalizing possibility of resuming food exports, which have been restricted for nearly 40 years. Sales to Cuba could help Texas producers, who are facing high production and low prices, said Trish Alderson, a spokeswoman with the Texas Rice Association.

Trade relations with Cuba may be a far-off abstraction to many Americans. But in rice- producing communities like Katy, about 30 miles west of Houston, it reaches into the living room.

Before Fidel Castro, Cuba bought 60 percent of the Texas rice crop, year in and year out, recalled John Creed, 78, a retired rice broker in Houston. Mahatma-brand rice, processed by what is now Houston-based Riviana Foods, enjoyed a 30 percent market share of Cuba's packaged rice purchases.

Then the generations-old market was gone.

Castro stopped imports after the ill-fated U.S.-backed Bay of Pigs invasion in 1961. Then Washington slapped on its own trade sanctions.

Last month, Congress agreed to lift embargoes on pharmaceutical and food sales in late February 2001 to Iran, Libya, North Korea, Sudan and, with strings attached, Cuba.

Unlike the others, Cuba cannot receive U.S. financing, government or private, for agricultural sales and cannot sell its own food products here, such as raw sugar that could be refined in Texas.

Cuban officials angrily denounced the final bill, saying no American foodstuffs would be bought under such restrictions.

But American exporters, eyeing Cuba's agricultural imports of $1 billion a year, haven't given up trying to salvage some sort of trade. Cubans annually import 420,000 metric tons of rice at a cost of $86 million. The U.S. Rice Federation believes that Cuba will eventually buy more than 550,000 tons worth some $130 million, representing a fifth of America's rice exports and challenging Mexico as our biggest customer.

Texas, which grew 692,000 metric tons in fiscal 1999, is the fifth-biggest rice-producing state after Arkansas, California, Louisiana and Mississippi. But with most of its rice mills near Gulf ports, Texas has a competitive advantage in supplying Cuba.

Dwight Roberts, president of the Houston-based U.S. Rice Producers Association, said at an international trade conference last week in Houston that he's working to line up "third- party" financing, perhaps from European lenders, to jump- start rice exports to Cuba. A French diplomat at the conference, organized by Texas A&M and Texas Tech universities, said Paris banks would love to oblige.

But a Cuban envoy at the gathering made clear that Havana would accept only U.S. financing on American agricultural purchases.

The diplomat, Gustavo Machin, said that commercial financing from Canada or Europe would be more expensive than U.S. government guaranteed agricultural loans, which often come with below-market rates. The added cost of third- party financing would price American rice out of the Cuban market, said Machin.

Aside from economics, it's good Cuban politics to reject the new arrangement, said David Jordan, a University of Virginia professor and author of `Revolutionary Cuba and the End of the Cold War.' "Castro needs the enemy image of the United States -- `Imperialists imposing their rules on us,' " Jordan said. "So he would object to any arrangement not completely to his liking and continue to blame the Americans for various ills of the country."

But even the slight easing of the embargo is seen as the start of a trend, if not major progress.

"It will take awhile to redevelop that market. I don't see the Cubans switching over to our rice automatically," Franz said. "I'm sure it'll come back slow."

Stumbling block

Ironically, one stumbling block is a powerful rice-country congressman -- House Majority Whip Tom DeLay, R-Sugar Land -- whose Southeast Texas district includes Franz's Katy farm. DeLay has acknowledged that he worked with Cuban-American congressmen to block the complete lifting of sanctions.

"Trade with Cuba is tantamount to the perpetuation of the Cuban tyranny," the `Houston Chronicle' quoted DeLay as saying in a prepared statement in April. "If we lift the sanctions in Cuba, Castro would be free to export to the U.S. a vast array of winter crops, including tobacco, sugar and citrus. Inevitably, Castro will dump Cuba's agricultural products on the U.S. market to further hurt American sugar, citrus and tobacco farmers."

But there may also be a personal reason behind DeLay's anti-Cuban stance.

To numerous groups, including Texas rice farmers, he tells of traveling as a child with his mother to Cuba shortly after Castro's takeover. At the airport, he was separated from her at gunpoint, a terrifying experience for both. A DeLay spokeswoman in Washington, Emily Miller, confirmed that he has given this account numerous times.

"You can't budge him," Franz said of DeLay's position on Cuban trade. "We'd like to see him not hold that personal grudge. He's representing the state of Texas, and he's denying us that market over a personal vendetta. ... It might just come back and bite him one day."

Texas: a `natural' market

Cuba now buys the bulk of its rice from Vietnam, Thailand and China. Even with a long sea voyage, low-quality Vietnamese rice arrives in Cuba cheaper than the price and shipping cost of Texas rice, said John Creed's son Mark, who, with his brother, produces the weekly `Creed Rice Market Report' and an industry Web site, www.riceonline.com.

The Texas advantage is the five-day shipping time vs. 45 to 50 days from Vietnam. With a Texas supply, Cuba would not need to place huge orders, as it does now, which require warehousing. Long-distance shipping and storage for months in the Cuban climate increase the risk of spoilage, Mark Creed said.

"When you take into account transportation and warehousing, Texas rice becomes competitive," said Machin, the Cuban envoy. "We are a natural market for the United States."

But Creed cautioned that Cuba is far from the market it was in 1961.

"It will be like selling a Rolls Royce to a Volkswagen buyer," he said. "They've been eating low-quality rice for years. That market has got to be re-educated. We've got to do a real marketing job."

Then there's competition from Arkansas and Louisiana, Creed said.

"Prices will vary as the market varies," he said. "But would Texas be in a good position to participate in that business? Yes. Logistical costs for Texas mills are cheaper than those of inland mills."

Barry Shlachter, (817) 390-7718
bshlachter@star-telegram.com

© 2000 Star-Telegram, Fort Worth, Texas

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